Neutral ramp runs ink to paper. Amber stays under roughly a tenth of any surface — it points, it never floods. Teal supports and carries links; it never shouts.
Display — Fraunces 500
Builds the useful, ships the fast.
Heading — Fraunces 500
The approachable expert who ships.
Body — Inter 400 · 1.6
Clear, neutral, gets out of the way. One builder who connects domains others keep separate — and turns the hard ones into something you can actually use.
Label / code — IBM Plex Mono
geo · data · ai → shipped
Scale
64Display
28Heading
16Body — Inter regular, 1.6 line-height.
12Label · mono · tracked
Spacing scale
4 · s1
8 · s2
16 · s4
24 · s5
32 · s6
48 · s7
64 · s8
96 · s9
radius 10
radius 14
pill
elevation
Buttons
Badges
shippedprimarystabletoken
Cards
Range
Data, geospatial, AI and product — connected, not siloed.
Speed
AI-native and small-footprint. Idea to shipped, fast.
Substance
Real shipped things, not slideware.
Field & callout
A teal rule carries supporting notes and asides without stealing focus.
I'll build you the unreasonably useful version — fast.
Ralph Schraven.
Ralph Schraven.
- Ink or paper only — the period is the one amber moment.
- Never stretch, outline, or add a shadow.
- Fraunces only; never substitute the face.
- Keep one cap-height of clear space on every side.
Do
- Lead with substance; let the work carry the weight.
- Be plain about hard things. Short sentences, real verbs.
- Let one understated line do the winking.
- Show, with shipped proof.
Don't
- Pun on the name or lean on slang.
- Pad with jokes or hype adjectives.
- Sound like an agency deck.
- Over-explain. Trust the reader.
Email signature
Ralph Schraven.
Builder — data · geospatial · AI
ralphdrmoller@gmail.com
Business card
Builder · data · geospatial · AI
Ralph Schraven.
unreasonably useful software
Social bio
Builder. Data · geospatial · AI.
I ship the unreasonably useful.
ruimtemeestersdatameesters
Product — Munchkin
Munchkin.
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